Privacy policy

Who we are

Background is an AI-powered construction and infrastructure intelligence platform. This website is operated by Background. and is located at background.tech.

If you have any questions about this privacy policy or how we handle your data, contact us at hello@background.tech.

What data we collect

We collect data only when you actively provide it to us. The only way we collect personal data on this website is through the contact form. When you submit the form, we collect:

• Your full name
• Your job title
• Your organisation
• Your email address
• Any information you provide in the message field
• How you heard about Background

We do not use cookies for tracking or analytics. We do not use Google Analytics or any third-party tracking scripts that collect personal data.

How we use your data

We use the data you provide solely to respond to your enquiry. Specifically:

• To get back to you about your demo request or enquiry
• To understand your project context so we can have a useful first conversation

We do not use your data for marketing purposes without your explicit consent. We do not add you to mailing lists. We do not sell, share or transfer your data to any third party for any purpose.

How your data is stored

Form submissions are handled by Netlify Forms, which stores submissions securely on Netlify's infrastructure. Netlify is a US-based company and data may be processed in the United States. Netlify is compliant with GDPR and operates under standard contractual clauses for international data transfers.

We also receive form submissions by email. Emails are stored on our email provider's servers and deleted when no longer needed.

How long we keep your data

We keep your data only for as long as is necessary to respond to your enquiry and conduct any subsequent conversation. If we do not proceed to a working relationship, we will delete your data within 12 months of our last communication.

Your rights

Under UK GDPR and the Data Protection Act 2018, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to processing of your data
• Request restriction of processing
• Data portability

To exercise any of these rights, contact us at hello@background.tech. We will respond within 30 days.

Cookies

This website does not use cookies for tracking, advertising or analytics. The only cookies that may be set are strictly necessary cookies used by Netlify to serve the website. These do not collect personal data and do not require consent.

Changes to this policy

We may update this privacy policy from time to time. When we do, we will update the date at the top of this page. We recommend checking this page periodically.

Contact

For any questions about this privacy policy or your data, contact us at hello@background.tech.